Communications Coordinator

Tennessee Beef Industry Council

Position: Communications Coordinator

About the

Organization:

The Tennessee Beef Industry Council (TBIC) is a non-profit organization

charged with the promotion and marketing of beef and beef products in

Tennessee. TBIC is funded by the Beef Checkoff and TN Beef Promotion

programs, a $1.50 per head assessment on the sale of cattle. Checkoff and

Promotion dollars are used to increase beef demand through programs of

promotion, research, and education. The organization is directed by a 12-

member board, representing the state's 38,000 beef producers. Visit

BeefItsWhatsForDinner.com or tnbeef.org to learn more about our

promotion and education efforts.

Job Description: The Communication Coordinator is responsible for consumer and producer

outreach supporting the Council’s strategies to reach a defined target

audience through social, traditional, and digital media as well as programs

targeting consumer awareness, outreach, education and promotion. The

Communication Coordinator will be responsible for evaluating, developing,

and managing best methods for sharing information digitally, traditionally

and will serve as a brand ambassador on social media properties and in

person. In addition, the program coordinator will manage several brand

awareness and education programs. Strong story-telling and writing focus is

a plus, to reinforce beef's positive brand image, deepen target engagement,

decrease barriers to consumption, and build beef demand. Responsibilities

align and will be executed in accordance with TBIC Marketing Plan.

Skill Set

Alignment:

• Create and evaluate content for social channels (Facebook, Instagram,

etc.). Understand and incorporate best practices for developing online

communities including social listening, reviewing analytics and

measurement tools to increase consumer engagement.

• Create and coordinate content for social / digital / print for media,

consumers and stakeholders.

• Work collaboratively with influencers, health professionals, educators,

channel marketers and program staff to ensure integrated content and

messaging is aligned and shared with appropriate audiences.

• Manage multiple programs and projects and regularly work with staff

on strategic efforts.

Candidate

Qualifications:

Bachelor’s degree in public relations, marketing, family & consumer science,

agriculture. Website and Social Media experience and community

management skills preferred.

• Experience with social media campaigns, web/social media analytics,

photography, videography/editing, graphic design

• Excellent written and verbal communications skills

• Collaborative team member mindset

• Communicator and able to build and maintain strong working

relationships across all levels of the organization

Ideal candidate will have at least 3 years of experience, demonstrate

excellent writing, planning, leadership, organization, communication and

interpersonal skills, and the ability to work successfully with teams on

multiple projects under tight deadlines with high attention to detail.

Flexibility is important as position ranges from strategic to executional.

Moderate travel.