Feed Regional Sales Manager

INTRODUCTION
Quality Liquid Feeds (QLF) is seeking a Regional Sales Manager to lead its sales team across Wisconsin and Minnesota. This is an opportunity to drive growth in an established territory while working for a successful, family-owned agricultural company.
The Regional Sales Manager will oversee four District Sales Managers, focusing on sales leadership, team development, dealer relationships, and new business growth. Reporting to the VP of Feed Sales, this position will develop and execute regional sales strategies, coach an experienced team, and capitalize on significant untapped market potential. This is a leadership-focused position without an individual book of business.

COMPANY OVERVIEW & CULTURE
Founded in 1977 and headquartered in Dodgeville, Wisconsin, Quality Liquid Feeds is a family-owned company specializing in liquid feed supplements and nutritional solutions for dairy and beef cattle producers. QLF employs approximately 365 people, operates 15 manufacturing facilities, and serves customers across almost 40 states.

BENEFITS, PERKS & COMPENSATION
QLF offers a competitive base salary plus incentives tied to regional sales growth. Benefits include medical, dental, and vision insurance, a 401(k) with company match, PTO, and a company vehicle.

JOB QUALIFICATIONS

• Strong experience in agricultural sales, livestock production, animal nutrition, feed and supplements, or a related industry required; dairy industry knowledge is preferred.
• Proven ability to coach, mentor, and develop sales professionals while driving measurable business growth.
• Demonstrated success developing new business, expanding market share, and building long-term customer relationships.
• Familiarity with feed dealers, agricultural retailers, nutritionists, and dairy or beef producers preferred.
• Willingness to travel throughout the territory, including frequent daytime travel but limited overnights (2-3 nights/month).

JOB RESPONSIBILITIES

• Lead, coach, and support four District Sales Managers, providing guidance to strengthen sales performance and drive regional growth.
• Develop and execute regional sales and marketing plans focused on expanding market share, identifying new business opportunities, and achieving sales objectives.
• Build and maintain strong relationships with feed dealers, livestock producers, nutritionists, and other agricultural partners.
• Support the sales team with customer visits, dealer training, product education, and the promotion of QLF's liquid feed supplements and nutritional programs.
• Coordinate with technical and operations teams regarding product recommendations, feeding equipment installation and service, inventory management, and customer needs.
• Monitor regional sales performance, customer accounts, and accounts receivable while identifying opportunities to improve profitability and customer satisfaction.