Sales Manager - Pacific

Sales Manager – Pacific

Locations: California, or Oregon (Hybrid)

About Vaighai Inc

Vaighai Inc. turns coconut husks into high-quality coir substrates, giving growers

sustainable, reliable cultivation solutions. Vaighai Inc. is a subsidiary of Vaighai Agro

Products, a diverse conglomerate into chemicals, edible oil manufacturing and animal feed

industries. We are a 45-year-old, family-run agri-business and the world's second-largest

coco coir substrate company, with $120M in group revenue. We serve growers in over 75

countries across horticulture, and soilless production, backed by three modern factories

strategically located across Tamil Nadu, India and a team focused on quality at every step.

We are already established in the US with a growing e-commerce presence and 2% of the

commercial B2B substrate market. Our goal is to ramp up to 25% market share. This role is

central to getting us there. We are committed to innovation, precision, grower success, and

environmental responsibility.

The Role

We are hiring a Sales Manager to grow our presence across the Pacific region. You will

drive sales to a broad customer base and build our distributor network. This is a field-heavy

role with frequent travel across your territory.

Responsibilities

• Visit and sell to a wide range of customers: substrate companies, nurseries, large-

scale commercial growers , and hobby/retail growers.

• Identify, recruit, and manage distributors to expand product reach. This is a core part

of the role.

• Build strong relationships with growers, farm managers, agronomists, and buyers

across crop types in soilless farming.

• Professional greenhouse growers into soilless farming of Soft fruits, Veggies and

Licensed Medicinal Cannabis are our target end customers; candidates with an

established network here would be highly preferred.

• Find new business by tracking potential customers and market activity in your region.

• Run field trials with coir substrate products on partner sites to prove performance and

value.

• Monitor warehouse and inventory levels, and report stock regularly.

• Gather market intelligence on competitor products, pricing, and grower trends.

• Connect with agricultural retailers and distributors to grow product visibility.

• Prepare visit reports, demand forecasts, and sales progress reports for management.

• Represent Vaighai professionally at customer sites, distributor meetings, and trade

shows.

• You will be reporting to the President of the company.

Requirements

• Bachelor's degree in Agronomy, Agricultural Engineering, Horticulture, Business

Administration, Marketing, Sales, or a related field.

• 15 years of field sales experience in agriculture or horticulture. Experience with

growing media, fertilizers, seeds, or agrochemicals is a strong plus.

• Reliable car and valid driver's license. The role requires frequent field travel of up to

80% of your time.

• An existing network of contacts among growers, nurseries, or distributors in

California and Oregon.

• Strong negotiation and relationship-building skills.

• Commercial and financial judgment: able to show ROI and build value propositions

for growers.

• Self-directed and results-oriented, able to manage a territory independently.

Preferred

• Experience selling into soilless or controlled-environment greenhouse operations.

• An established network within the soilless greenhouse sector.

• Knowledge of drip irrigation, fertigation, and foliar application.

• Experience with specialty crops (berries, vegetables, ornamentals, licensed

medicinal cannabis).

Sales Manager – Pacific

Locations: California, or Oregon (Hybrid)

About Vaighai Inc

Vaighai Inc. turns coconut husks into high-quality coir substrates, giving growers

sustainable, reliable cultivation solutions. Vaighai Inc. is a subsidiary of Vaighai Agro

Products, a diverse conglomerate into chemicals, edible oil manufacturing and animal feed

industries. We are a 45-year-old, family-run agri-business and the world's second-largest

coco coir substrate company, with $120M in group revenue. We serve growers in over 75

countries across horticulture, and soilless production, backed by three modern factories

strategically located across Tamil Nadu, India and a team focused on quality at every step.

We are already established in the US with a growing e-commerce presence and 2% of the

commercial B2B substrate market. Our goal is to ramp up to 25% market share. This role is

central to getting us there. We are committed to innovation, precision, grower success, and

environmental responsibility.

The Role

We are hiring a Sales Manager to grow our presence across the Pacific region. You will

drive sales to a broad customer base and build our distributor network. This is a field-heavy

role with frequent travel across your territory.

Responsibilities

• Visit and sell to a wide range of customers: substrate companies, nurseries, large-

scale commercial growers , and hobby/retail growers.

• Identify, recruit, and manage distributors to expand product reach. This is a core part

of the role.

• Build strong relationships with growers, farm managers, agronomists, and buyers

across crop types in soilless farming.

• Professional greenhouse growers into soilless farming of Soft fruits, Veggies and

Licensed Medicinal Cannabis are our target end customers; candidates with an

established network here would be highly preferred.

• Find new business by tracking potential customers and market activity in your region.

• Run field trials with coir substrate products on partner sites to prove performance and

value.

• Monitor warehouse and inventory levels, and report stock regularly.

• Gather market intelligence on competitor products, pricing, and grower trends.

• Connect with agricultural retailers and distributors to grow product visibility.

• Prepare visit reports, demand forecasts, and sales progress reports for management.

• Represent Vaighai professionally at customer sites, distributor meetings, and trade

shows.

• You will be reporting to the President of the company.

Requirements

• Bachelor's degree in Agronomy, Agricultural Engineering, Horticulture, Business

Administration, Marketing, Sales, or a related field.

• 15 years of field sales experience in agriculture or horticulture. Experience with

growing media, fertilizers, seeds, or agrochemicals is a strong plus.

• Reliable car and valid driver's license. The role requires frequent field travel of up to

80% of your time.

• An existing network of contacts among growers, nurseries, or distributors in

California and Oregon.

• Strong negotiation and relationship-building skills.

• Commercial and financial judgment: able to show ROI and build value propositions

for growers.

• Self-directed and results-oriented, able to manage a territory independently.

Preferred

• Experience selling into soilless or controlled-environment greenhouse operations.

• An established network within the soilless greenhouse sector.

• Knowledge of drip irrigation, fertigation, and foliar application.

• Experience with specialty crops (berries, vegetables, ornamentals, licensed

medicinal cannabis).